SMS-Cell Broadcast (CB) is a non-intrusive, realtime service of distributing text messages to tuned-in mobile handsets, specific to their current location. Where SMS is a service of individual messages, CB is capable of broadcasting one single message to reach all mobile handsets in an area as small as one radio cell and as big as the entire country. Only handsets that have CB-channels activated will receive the messages. It’s fast and it’s real-time! Sending a message to millions of handsets is a matter of seconds.
Cell Broadcast is available in all GSM networks and almost all types of handsets support it. A telecom operator that has a Cell Broadcast Centre can make the service available. Entering messages is done through an automated application, or through a graphical user-interface. (LogicaCMG Factsheet Cell Broadcast System).
ICTU has done, on the order of the Ministry of the Interior and Kingdom Relations (BZK) and the Ministry of Economic Affairs (EZ), exploring research to the feasibility of cell-broadcasting of government services (Novembre 2002 - March 2003). The first applications are sought in the improvement of crisis and disaster managemen. Sweeping measures must always be accompanied by communication with the citizens. Cell-broadcasting makes this possible, for specific area's.
Here also lies an interesting application for Digital Radio. Both regional and local broadcasting radiostations require a cell-infrastructure. In a crisis situation, warnings and other messages can be heard ànd it can be shown on the datadisplay.