Startup's should try to get attention from webloggers, as pointed out in a recent article of RedHerring, Next Wave: How to build buzz on the blogs. Let me contribute to the example they mentioned, so download Blinkx.
If I use weblogging as part of a corporate communication strategy:
- Can I use it to communicate directly with potential customers?
- What will they say about my company and my products?
- Why should someone else use my weblog as a publicity vehicle?
I’m interested in the do’s and don’ts if you want to add a corporate weblog to your communication strategy. Here is the result of my web research, starting with a few conclusions bases on RedHerring:
1. Mind your own business, so stick to talking about your company, products, customers, competences, employees.
2. Give provocative opinions. Don’t be shy to say what you really think about your company or its products and services. Don’t use it for press releases or public relations. Keep track of what bloggers are saying about your company and its products. Respond to their postings.
3. Allow your employee’s to become a blogger; the weblog can be the “holy grail” of the individual employee who can become a recognized expert almost overnight under the right circumstances.
4. Succesfull networking requires charisma above content. Website visitors want to talk to real people. Popularity is the key.
5. Wave your message into a mechanisme that people want to share. Bring in a few links; general search results for your weblog will improve.
6. Don’t start weblogging if you’re worrying about possible conflicts with your corporate communication and internet policies. Be honest, don’t be scared.
7. A good weblog is an interactive blogs allow the readership to participate by providing comments. Many readers will appreciate a representative of the company listening to their comments.
8. Don’t use fake weblog’s and fake authors to promote your products; Bloggers smell rats.
Time’s up. I would appreciate to receive further suggestions.
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