@Road, a leading provider of mobile resource management (MRM) services, today announced the availability of the company's newest mobile data integration application, @Road Mobile Enterprise Access (MEA). The @Road MEA service is designed to streamline customers' business processes by improving field force data communications with the enterprise. Developed for use on JAVA and GPS-enabled handsets, @Road MEA lets companies of all sizes access back-office applications from the field, such as customer relationship management (CRM), inventory control and scheduling databases, as well as integrate real-time location-based data directly into these same systems. (Business Wire, June 28, 2004).
This is really good news. At last location-based services become no longer exclusively used to trace the salesforce and their vehicles. These services will used to provide salesman with more business intelligence. It seems to me this kind of functionality has a much better ROI than all those supervisory and checking functionalities, which are perhaps cost-reducing, but will never generate extra income.
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